Dosenbach triples Newsletter Subscriptions and Sale Conversions
More newsletter subscriptions than last year
more online measurable sale conversions
Return on Ad Spend achieved (ROAS)
Our goal was to generate newsletter leads and sales. We have succeeded in this. We tripled the number of newsletter subscriptions compared to the previous year and massively exceeded the sales target with a ROAS of 62x.
(Zanet Zabarac, Marketing, E-Commerce & Omnichannel)
With around 10 million pairs of shoes sold per year, around 1,800 employees and over 190 branches, Dosenbach is the largest shoe retailer in Switzerland and, as part of the Deichmann Group, the world. At Deichmann, the online shops are now responsible for a large part of the growth. However, Deichmann’s turnover also continues to grow in stationary shops.
Dosenbach wants to increase the number of subscribers to its newsletter and, in particular, reach its stationary customers. To achieve this, Dosenbach uses the lead generation tools of Gonnado on its online and offline channels. Dosenbach also wants to transfer its leading position in the stationary business to e-commerce. For this purpose, Dosenbach relies on Gonnado’s solutions, which enable the optimum exploitation of synergies between online and offline channels.
On the Internet, Dosenbach uses the smart on-site layers as well as landing pages and lead ads from Gonnado. Offline, they use the QR codes and landing pages, which are distributed in the branches and in post-delivery. The cross-channel user identification of Gonnado enables a personalized user experience on all channels. In combination with the offline conversion tracking of Gonnado, the purchasing behavior of the leads gained can also be recorded.
By using the Gonnado performance marketing solutions, especially the lead forms, Dosenbach was able to triple the number of new newsletter signups compared to the previous year. By tracking sales in the stores with mobile coupons, the online measurable sales conversions were increased by 190% compared to the previous year. Overall, the promotion achieved a ROAS of 62x.
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