Annonces programmatiques
Avec les campagnes de Gonnado, vous augmentez vos clients prospectés et votre volume de ventes sur la base de la performance pure.
Avec les annonces programmatiques de Gonnado, vous atteignez vos groupes cibles avec une perte de diffusion minimale grâce à l’identification et à l’optimisation du retour sur investissement de chaque clic.
Annonces programmatiques
Annonces Google et Facebook basées sur la performance
Gonnado fait la promotion de votre campagne avec les annonces de recherche Google et s’adresse individuellement à vos clients aux différentes étapes de votre entonnoir de vente.
Gonnado diffuse des campagnes programmatiques dans les réseaux publicitaires de Google Ads et Facebook Ads. Grâce à nos connexions API et à l’automatisation, nous pouvons mener des campagnes de grande envergure avec une qualité optimale.
« A quels groupes cibles voulez-vous vous adresser ? »
Search
Advertisements on the Google Search network for persons who are searching for your branches, products and brands (more).
Example: A fashion store uses Search Ads for their branches to target people who are within a 2 km radius of one of their branches and are searching for trousers.
Retargeting
Advertisements in the Google and Facebook advertising networks for people who has previously visited your website (more).
Example: A furniture store uses a drive-to-store remarketing campaign targeting website visitors who did not make an online purchase.
Prospecting
Prospecting campaigns target people who are similar to existing customers on over 2 million websites (more).
Example: An electronics store gains new customers with Facebook Lookalike and Google Similar target groups, using customers from their branches as the base group.
Local
Local advertisements are only shown to persons within a small geographic radius of around 1 km.
Example: A restaurant chain uses Search and Display campaigns in a radius of 1 km around each branch. The ROAS is measured with coupons and further optimized.
»Reach 95% of the population.«
Gonnado deploys Google Search Ads campaigns with conversion tracking on a pure performance basis (more).
Example: A perfume shop uses a total of 4,000 Search campaigns within a radius of 1 km around each of their 400 branches and achieves a ROAS of 6x.
Gonnado deploys Facebook Ads campaigns with conversion tracking on a pure performance basis (more).
Example: A sporting goods retailer targets new customers with Facebook Lookalike target groups based on POS customers and achieves a CPS of € 15.
Websites
With Google Ads and Facebook Ads your advertisements can be promoted on over 2 million websites.
Example: An optician uses Display Retargeting campaigns and reaches 100,000 people each month with advertisements on 15,000 different websites.
Apps
With Google Ads and Facebook Ads your advertisements can be promoted on thousands of mobile apps.
Example: A car brand generates leads for test drives with Google and Facebook Ads, achieving 70% of the reach with advertisements in mobile apps and achieves a CPL of € 40.
»We track all conversions.«
Online Conversions
Online conversions are registered together with the shopping cart value, Click ID, Transaction ID and User ID.
Example: Gonnado sends a retailer all sales conversions from Google Ads and Facebook Ads via an API directly into the customer profile in their Salesforce CRM system.
Offline Conversions
Offline conversions can be measured the same way as online conversions using Gonnado’s offline conversion tracking tools.
Example: A pet supply store uses Google Ads and Facebook Ads campaigns to achieve 70% of the sales conversions in the branch.
Custom Conversions
All conversion data can be sent to additional advertising networks using a conversion pixel.
Example: A fashion brand uses Gonnado’s custom conversion tracking to measure sales at 10 retail partners in 3 advertising networks.
Custom Audiences
The conversion data is used to create target groups for Google Ads and Facebook Ads.
Example: A grocery store creates a target group in its Google and Facebook Ad Accounts with customers that purchase a specified product category in the store.
»Purely performance-based advertising.«
Conversion Optimization
Every conversion is assigned to the preceding click. In this way the ROI of each click is measured and optimized.
Example: A fashion store uses offline conversion tracking to increase the number of measured sales conversions by 50% and raise the ROAS from 3x to 10x.
CPL Optimization
For lead generation campaigns the Cost Per Lead (CPL) of every click is measured and optimized.
Example: A book shop increases loyalty card signups with Google Ads and Facebook Ads and reduces its CPL to €20 per signup.
CPS Optimization
For sales promotion campaigns the Cost Per Sale (CPS) of every click is measured and optimized.
Example: A shoe store boosts sales in its branches with Google Ads and Facebook Ads and reduces the CPS to €7 per sale.
ROAS Optimization
For revenue maximization campaigns the Return on Ad Spend (ROAS) of every click is measured and optimized.
Example: A furniture store uses 1,000 campaigns with Google Ads and Facebook Ads to achieve a ROAS of 12x in their 50 branches and their online shop.
Gonnado facture uniquement sur la base de la performance. Selon l’objectif de votre promotion, vous ne payez que par vente ou par client potentiel.
Notre travail de conception, notre technologie, la mise en œuvre et la gestion de la campagne sont entièrement compris dans ce prix.
Website Layers
Gain new customers
Gonnado uses Display Ads on Google Ads and Facebook Ads to promote your campaign with potential new customers that resemble existing customers.
Conversion Tracking
Reactivate customers
Gonnado uses Google Ads and Facebook Ads to promote your campaign to visitors of your website who left the site without making a purchase.
Découvrez quelques success stories de nos partenaires qui utilisent la suite d’outils de performance marketing de Gonnado.
