What are the benefits of Gonnado’s tools?
Samuel Mäder, CEO
Published on 11.06.2020
What are the benefits of Gonnado’s tools for lead generation and sales promotion compared to a conventional lead form or coupon?
Tools for more leads
With the Tools for Lead Generation from Gonnado you increase the number of leads that you generate in your branches, on your website and with your online campaigns.
Tools for the stores
- QR code links with tracking for integration in POS advertising material
- Capture leads with mobile Landing Pages with integrated lead forms
- Tracking which stores and promotional materials have generated which leads and sales
Tools for the website
- Adress visitors with behavior-based Website Layers and personal offers
- Capture leads with Lead Forms in the website layers or landing pages
- Tracking which traffic sources and surfing behavior lead to which leads and sales
Tools for online ads
- Automated creation and optimization of over 100 campaigns in Google Ads and Facebook Ads
- Acquisition of leads through Google Lead Ads and Facebook Lead Ads via API integration in real time
- Website layers with a lead form are shown on the landing page of advertisements
- Tracking and optimization, which clicks, ads, placements and campaigns lead to which leads and sales
Tools for more sales
Gonnado’s Sales Promotion Tools increase the number of sales in your stores and online store that result from your leads.
Sales promotion with coupons
- Issuance of personalized Digital Coupons, with the user’s digital profile including Google and Facebook Click ID and email address
- Sending time-limited, personalized coupons as an incentive to buy via email and SMS to the generated leads
- Omnichannel conversion tracking in the online shop with coupon codes and cookies and at the POS with mobile coupons or POS system plug-ins
Offline conversion tracking
- Plugin for your POS system to capture the shopping cart value and content of offline sales
- Unique attribution of each sale to the marketing measures using Google Analytics user and transaction ID
- Tracking and attribution of follow-up sales through tracking with loyalty cards and payment cards
Integrated data
The integration of lead and conversion data in your CRM and advertising accounts increases your reach for profitable follow-up campaigns via newsletters and remarketing campaigns.
Integrated in your CRM
- The generated leads are sent to your CRM in real time via API connection
- People who are already in your CRM can be excluded from participation
- Double opt-in and other GDPR best practices such as consent management and personal data protection account
Integrated into your advertising accounts
- Leads and sales are saved as target groups in your advertising accounts such as Google Ads, Facebook Ads or Criteo
- All achieved online and offline conversions are reported to your advertising accounts such as Google Ads, Facebook Ads, Criteo
Save implementation time
Our solutions are available to you within a few days and the number of your leads and sales is increased immediately – without years of software development work.
Online access and full service
- In your Gonnado Account you will see detailed evaluations of your promotion across all channels
- Your campaign manager sets up all the tools for you in full service
- Your promotion is optimized across all channels in order to maximize your results
