Offline Conversion Tracking
Online Ads
Connect your ad accounts to Gonnado.
POS Integration
Send conversion data from your POS.
Offline Conversions
Attribute offline sales to online clicks.
With Gonnado POS App, you can automatically send sales from known customers to your Google Ads and Facebook Ads advertising accounts. Automatically, without data imports and with all related data.
With the additional conversion data, you can better optimize the bids and budgets of your campaigns. As a result, you’ll generate more revenue on the same budget.
Offer Management
With our Offer Management Platform, you can create personalized offers and deliver them to defined target groups.
Consumer Profiles
With our Consumer Profile platform, you identify customers both online and offline and can personalize your marketing.
System Integration
With our System Integration Platform, you can link your POS and CRM systems to your online marketing accounts with just a few clicks.
»On which offline channels do you want to measure conversions?«
Stores
In-store sales are measured via the customer’s smartphone or via the checkout API.
Personal
Sales in the field are measured by mobile coupon redemption.
Verträge
Sales by contract are measured by Mobile Coupon redemption.
Telefon
Sales from telephone sales are measured by Mobile Coupons.
»How would you like to identify your offline customers?«
Coupons
Customers redeeming a coupon are identified by their personal coupon number.
Cookies
Customers who buy in the online store are identified by reading the cookies via Javascript.
Loyalty cards
Customers who present a linked customer card are identified by the customer number.
Payment cards
Customers paying with a linked debit or credit card are identified by the card token.
»What data do you want to capture from offline sales?«
Shopping cart value
The shopping cart value of the sales achieved is recorded and assigned to the digital conversion as the conversion value.
Products
The products that the customer has purchased are recorded and assigned to the linked product feeds.
User ID
Sales are allocated to the customer’s online profile and marketing efforts.
Transaction ID
Each sale is assigned a unique Transaction ID so that each sale can be uniquely identified.
»To which systems would you like to submit your conversion data?«
Google Ads
The achieved sales are reported to your Google Ads accounts incl. Google Click ID and personal data upload.
Facebook Ads
The achieved sales are reported to Facebook Ads incl. Facebook Click ID and personal data upload.
Google Analytics
Achieved lead and sale conversions are sent to Google Analytics incl. user and transaction ID.
Conversion Pixel
The conversions can be sent to any other online marketing tools via conversion pixel.
Partner with Gonnado and increase your marketing ROI.
With personalized offers, you increase your conversion rates and measure the sales achieved – even offline.