Sales Promotion
We activate your target customers, offer incentives such as digital coupon to track conversions and continuously optimize the campaign to boost your sales.
What can you expect?
Paying Customers in your Stores
Gonnado offers a suite of performance marketing tools that supercharges your sales. Our partners make thousands of additional sales each month and raise the average transaction value.
Gonnado activates your potential customers through promotional coupons on Google Ads, Facebook Ads, your website and in-store. All conversions are tracked online across various media channels as well as offline through coupons, loyalty cards and payment cards. This comprehensive data stream is used to continuously optimize your campaigns, targeting high-converting customers, increasing your ROAS and supercharging your sales.
»In which channel would you like to grow your sales?«
Retail Stores
Increase sales at the cash registers in your stores with a limited time offer.
Example: A shoe store runs a marketing campaign on Google, Facebook and its website and generates an additional 20,000 sales per month in its branches.
Online Shop
Increase sales in your online shop with a limited time offer.
Example: An electronics store includes a flyer with a €10 coupon in each shopping bag and thereby generates 5,000 online sales each month.
Field Service
Increase the number of contracts concluded in your branches or in the field with a limited time offer.
Example: An insurance company generates leads with Facebook Prospecting Ads and sells an additional 500 insurance contracts every month through its field service.
Distribution Partners
Increase sales of your products via your distribution partners with a limited time offer.
Example: A sporting goods manufacturer launches an online promotion with a €10 coupon that is redeemed 10,000 times each month at the distribution partners.
»What incentive do you offer your customers?«
Discount
Offer selected target groups a personal discount as an incentive to buy from you now.
Example: A fashion store offers a €10 coupon on purchases above €50 as an incentive to make a larger purchase.
Sweepstake
Offer your target groups participation in a competition as an incentive to buy from you now.
Example: A car dealer offers interested parties the chance to win a trip as an incentive to take a test drive.
Giveaway
Offer selected target groups a personal gift or freebie as an incentive to make a purchase from you now.
Example: An insurance company offers its shopping voucher for €50 when customers take out a new policy, as an incentive for the signup.
Service
Offer interested parties a special service as an additional incentive to buy from you now.
Example: A repair service for smartphones offers a free pick-up as an incentive to book a repair.
«How would you like to activate your customers?«
POS landing pages
Include QR codes in your POS advertisements that link to a landing page with a coupon.
Example: Customer opens the landing page at the POS on his mobile phone and receives a coupon to redeem directly at the checkout or later in the online shop.
Website Layer
Personalized layers that offer a coupon are placed on your website.
Example: A cosmetics store offers a €10 coupon to customers who have reached the website via a campaign, to increase sales in the stores.
Website Forms
Insert the Gonnado lead forms into your websites and landing pages.
Example: A shoe store generates newsletter signups with a lead form on the website that offers a €10 coupon for use in store as an incentive.
Search Ads
Based on user behaviour, the layers are personalised in such a way that each user is addressed individually.
Example: A clothing store uses Search Ads for their store branches and targets people who live in a radius of 2km of a store and are searching for trousers.
Retargeting Ads
Gonnado connects your Facebook Lead Ads with your CRM and sends coupons for you via e-mail and text message.
Example: A furniture store targets website users who did not make a purchase online with a Drive-to-Store Remarketing campaign.
Prospecting Ads
Gonnado connects your Google Lead Ads with your CRM and sends coupons via e-mail and text message.
Example: An electronics store gains new customers with Facebook Lookalike and Google Similar target groups, using in-store customers as the starting point.
»How would you like to measure the sales?«
Mobile Coupon
Mobile coupons empower you to track offline conversions, even if your cash register is not online. The web-based coupons send the conversions via the customer’s cell phone.
Example: A clothing store offers mobile coupons that grant customers a €10 discount for purchases of over €50 either in-stores or online.
Print Coupon
Print coupons empower you to track offline conversions if there is no mobile phone signal at your POS. These coupons are redeemed via a scanning centre or mobile scanning.
Example: A theme park offers print coupons for a 20% discount on up to four tickets at the box office or in the online shop.
Online Coupon
Online coupons can be redeemed in the online shop. They are connected to the offline coupons so that for example they can be redeemed only once, either online or in the store.
Example: An electronics store offers online coupons that can be redeemed as a coupon code in the shopping cart of the online shop and grant customers a discount of €10 against purchases above €100.
Coupon API
As an alternative to using Gonnado’s coupons, you can also obtain the generated lead data via an API and connect this with your existing couponing system.
Example: A supermarket offers customers who order a loyalty card a welcome discount of 10% when they first present their new loyalty card at the checkout.
Loyalty Card
When a coupon is redeemed, the loyalty card details can be saved alongside it. This allows future purchases to be assigned even without the coupon.
Example: A cosmetics store uses its loyalty card to measure which in-store sales were generated by a remarketing campaign.
Payment Card
When a coupon is redeemed, the debit or credit card token can be saved alongside it. This allows future purchases to be assigned even without the coupon.
Example: A pet supply store uses payment card tokens to identify follow-up purchases of customers who were acquired via a coupon promotion.
Digital Coupons
Offer an Incentive
Offer your customers an additional incentive to buy from you right now with a limited time offer.
Performance Marketing
Activate Customers
Make your limited time offer known to your target audiences on major channels to maximize your sales.
Learn about the successes our partners had using Gonnado’s performance marketing suite.