Measure more Sales
With Gonnado’s omnichannel conversion tracking the sales in your branches, online shop or direct sales are captured digitally and allocated to the respective marketing measures in order to optimize the marketing mix.
Increase your conversions
Gonnado’s conversion tracking tools notably increase your conversion-datastream. Our partners regularly raise their number of digitally captured sales conversions by more than 100%.
Features of Conversion Tracking
Gonnado’s conversion tracking supplements your conversion data with new online and offline conversions by capturing customers over all media channels as well as offline via coupons, loyalty cards and payment cards. This comprehensive data stream is used to continuously optimize your campaign, target customers with high conversion rates, increase your ROAS and boost your revenues.
»Omnichannel Conversion Tracking.«
Sales in your branches are measured using the customer’s smartphone or a cash register API.
Example: A fashion store uses a € 10 mobile coupon to measures which revenues in the branch are achieved through which online marketing measures.
Sales in the online shop are measured with a conversion pixel on the checkout page.
Example: A furniture store uses a € 20 voucher code to measure which sales in the online shop are achieved through a preceding visit to a branch.
Field service sales are measured using the customer’s smartphone or a data import.
Example: A health insurance company uses a digital gift card to measure which leads from an online campaign lead to a field service sale.
Phone sales are measured using the customer’s smartphone or a data import.
Example: A car insurance company uses an import of the sold policies to measure which website visits lead to a sale over the phone.
»Identify customers offline as well.«
Customers who redeem a coupon are identified using the unique coupon number.
Example: A sporting goods store uses a € 10 mobile coupon to measure which clicks on their Google Search Ads lead to which sales in the branch.
Customers who make a purchase in the online shop are identified using cookies.
Customers that use a connected loyalty card on checkout are identified via their loyalty card number.
Example: A cosmetics store uses its loyalty card to measure which sales in the branch are achieved through a remarketing campaign.
Customers that pay with a connected debit or credit card are identified using the card token.
Example: A fashion store uses the card-token of payment cards to measure which sales in branch have been achieved through their Facebook Ads campaign.
»Capturing personal data.«
Sales are allocated to the online profile of customers and attributed to the marketing measures.
Example: A shoe store captures the Google Ads and Facebook Ads User Account IDs for sales in the branches and uses these to measure the offline conversions.
Shopping cart value
The shopping cart value is captured for every sale and allocated to the digital conversion as a conversion value.
Example: A fashion store measures how much revenue is generated by the new customers that were gained through a prospecting campaign.
The products purchased by the customer are captured and allocated to the connected product feeds.
Example: A perfume store captures which products customers buy at the POS after having entered a specific search term in Google.
Every sale receives a unique transaction ID so that every sale can be clearly identified.
Example: A retailer uses the transaction ID of each sale to check that the sales in the online shop, ERP and Google Ads account match up.
»Integrated in your marketing systems.«
The sales are reported back into your Google Ads accounts, including Google Click ID and personal data upload.
Example: A sporting goods retailer compares the ROI of his Google Ads campaign with other campaigns in order to invest his budget with maximum returns.
The sales are reported back to Facebook Ads, including Facebook Click ID and personal data upload.
Example: A furniture store measures the revenues generated from ten different Facebook campaigns in order to redistribute the budget among the campaigns for maximum returns.
Lead and sales conversions are sent to Google Analytics, including User and Transaction ID.
Example: A homeware store analyses the surfing behaviour of website visitors that proceeded to make a larger purchase in a branch.
Conversions can be sent to any additional online marketing tools via conversion pixel.
Example: A book store measures the sales in branch that were achieved via a retargeting campaign in the Criteo advertising network.
What does all this cost?
Gonnado charges solely on a performance basis. Depending on the goal of your promotion, you only pay per sales or lead.
Our design work, technology, implementation and campaign management are all included in that price.
Use Gonnado’s digital coupons to link more of your customers’ loyalty and payment cards with their digital profiles and increase your conversions as a result.
Increase your ROAS
Use the online advertisements with Gonnado to gain even more customers based on your conversion data and to increase your Return on Ad Spend (ROAS).
Learn about the successes our partners had using Gonnado’s performance marketing suite.
Try it now
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