Conversion Tracking
Conversion Tracking
Gonnado’s conversion tracking tools notably increase your conversion-datastream. Our partners regularly raise their number of digitally captured sales conversions by more than 100%.
Gonnado’s conversion tracking supplements your conversion data with new online and offline conversions by capturing customers over all media channels as well as offline via coupons, loyalty cards and payment cards. This comprehensive data stream is used to continuously optimize your campaign, target customers with high conversion rates, increase your ROAS and boost your revenues.
»Omnichannel Conversion Tracking.«
Store Branches
Sales in your branches are measured using the customer’s smartphone or a cash register API.
Example: A fashion store uses a € 10 mobile coupon to measures which revenues in the branch are achieved through which online marketing measures.
Online Shop
Sales in the online shop are measured with a conversion pixel on the checkout page.
Example: A furniture store uses a € 20 voucher code to measure which sales in the online shop are achieved through a preceding visit to a branch.
Field Service
Field service sales are measured using the customer’s smartphone or a data import.
Example: A health insurance company uses a digital gift card to measure which leads from an online campaign lead to a field service sale.
Phone
Phone sales are measured using the customer’s smartphone or a data import.
Example: A car insurance company uses an import of the sold policies to measure which website visits lead to a sale over the phone.
»Identify customers offline as well.«
Coupons
Customers who redeem a coupon are identified using the unique coupon number.
Example: A sporting goods store uses a € 10 mobile coupon to measure which clicks on their Google Search Ads lead to which sales in the branch.
Cookies
Customers who make a purchase in the online shop are identified using cookies.
Example: An electronics store uses cookies to measure which clicks on their remarketing campaign lead to which sales in the online shop.
Loyalty card
Customers that use a connected loyalty card on checkout are identified via their loyalty card number.
Example: A cosmetics store uses its loyalty card to measure which sales in the branch are achieved through a remarketing campaign.
Payment card
Customers that pay with a connected debit or credit card are identified using the card token.
Example: A fashion store uses the card-token of payment cards to measure which sales in branch have been achieved through their Facebook Ads campaign.
»Capturing personal data.«
User ID
Sales are allocated to the online profile of customers and attributed to the marketing measures.
Example: A shoe store captures the Google Ads and Facebook Ads User Account IDs for sales in the branches and uses these to measure the offline conversions.
Shopping cart value
The shopping cart value is captured for every sale and allocated to the digital conversion as a conversion value.
Example: A fashion store measures how much revenue is generated by the new customers that were gained through a prospecting campaign.
Products
The products purchased by the customer are captured and allocated to the connected product feeds.
Example: A perfume store captures which products customers buy at the POS after having entered a specific search term in Google.
Transaction ID
Every sale receives a unique transaction ID so that every sale can be clearly identified.
Example: A retailer uses the transaction ID of each sale to check that the sales in the online shop, ERP and Google Ads account match up.
»Integrated in your marketing systems.«
Google Ads
The sales are reported back into your Google Ads accounts, including Google Click ID and personal data upload.
Example: A sporting goods retailer compares the ROI of his Google Ads campaign with other campaigns in order to invest his budget with maximum returns.
Facebook Ads
The sales are reported back to Facebook Ads, including Facebook Click ID and personal data upload.
Example: A furniture store measures the revenues generated from ten different Facebook campaigns in order to redistribute the budget among the campaigns for maximum returns.
Google Analytics
Lead and sales conversions are sent to Google Analytics, including User and Transaction ID.
Example: A homeware store analyses the surfing behaviour of website visitors that proceeded to make a larger purchase in a branch.
Conversion Pixel
Conversions can be sent to any additional online marketing tools via conversion pixel.
Example: A book store measures the sales in branch that were achieved via a retargeting campaign in the Criteo advertising network.
Gonnado charges solely on a performance basis. Depending on the goal of your promotion, you only pay per sales or lead.
Our design work, technology, implementation and campaign management are all included in that price.
Digital Coupons
Register customers
Use Gonnado’s digital coupons to link more of your customers’ loyalty and payment cards with their digital profiles and increase your conversions as a result.
Online Advertisement
Increase your ROAS
Use the online advertisements with Gonnado to gain even more customers based on your conversion data and to increase your Return on Ad Spend (ROAS).
Learn about the successes our partners had using Gonnado’s performance marketing suite.
Curious what this would look like for your business?