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How Gonnado helped Technorama to increase their ticket sales by 127% through online marketing and to achieve a  ROAS of 5x.

127%

increase of ticket sales

42%

Coupon redemption rate

5x

Return on Ad Spend (ROAS)

INCREASE CAPACITY UTILISATION OVER THE HOLIDAYS WITH ONLINE MARKETING AND MOBILE COUPONS

The Technorama in Winterthur, also known as the Swiss Science Center, offers over 500 experimental stations on an exhibition area of 6,500 square meters to discover natural phenomena and gain new experiences. The Technorama was founded in 1969, employs over 100 people and is visited by over 250,000 people every year.

We were able to more than double ticket sales between Christmas and New Year. Gonnado provides us with the most sales and newsletter subscriptions among the online marketing partners.

ROY SCHEDLER, LEADER MARKETING AND AFFILIATION

Challenge

Technorama has commissioned Gonnado to use online marketing to sell additional tickets between Christmas and New Year. Technorama specifically wanted to increase the capacity utilisation during these two weeks. In addition, newsletter subscriptions were to be generated. Since Technorama sells over 90% of its tickets at the box office, these stationary purchases should be measured with print and mobile coupons.

Measures

Gonnado has implemented a comprehensive online marketing funnel for Technorama. New customers were advertised through search ads and directed to Technorama’s website. In addition, existing leads were contacted through email and SMS messages as well as on-site layer and retargeting ads. The promotion offered a 2 for 1 discount voucher as an incentive.

Results

Technorama achieved a new record number of visitors in 2019 with 291,706 admissions, partly thanks to our Christmas campaign. The coupons issued achieved a very high redemption rate of 42%. In addition, Technorama was able to increase the number of sales by 127% thanks to the promotion. Since all interested parties who ordered the coupons also subscribed to the newsletter, many newsletter registrations were also generated. Overall, the promotion achieved a very attractive ROAS of 5x.

Effects

Technorama was able to increase the capacity utilisation over the holidays in a targeted manner through the sales promotion with Gonnado. Thanks to the many newsletter subscriptions that Gonnado generated through the promotion, Technorama is in an optimal position to launch its content marketing strategy. Thus, Technorama can increase customer loyalty with the newsletter and promote returning visitors.

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