25x
more newsletter
signups
-61%
lower cost per sale
(CPA)
+55%
higher average
basket value
50x
return on ad spend
(ROAS)
The processing of mobile coupons in the branches has worked very well. It was important to us that this was simple and fast. In addition to the turnover achieved, we find the massive growth of our newsletter signups and the high online reach particularly cool.
SABRINA SCHWAB, HEAD OF MARKETING AT METRO BOUTIQUE
About Metro Boutique
Metro Boutique has been a leading Swiss fashion retailer for over 30 years and today operates 22 stores with unique store design and an online shop. Metro Boutique stands for clothing, shoes and accessories of the hottest brands and always offers the latest trends.
Challenge
Solutions
Results
Metro Boutique has increased its monthly newsletter signups more than 25 times since the beginning of the partnership with Gonnado. Of the leads won, more than a third have made a purchase within one month. Compared to other online campaigns of Metro Boutique, the CPS (cost per sale) of Google Ads and Facebook Ads has been reduced by 61%. At the same time, the generated sales achieved a 55% higher shopping cart value than the average. Overall, the campaign achieved an attractive ROAS (Return on Ad Spends) of 50x.
Learn about the successes our partners had using Gonnado’s performance marketing suite.
