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Magic X Logo weiss

Magic X: Onsite, In-store and Ads promotion for newsletter signups and additional sales.

58%

Online Sales

42%

Offline Sales

15x

Return on Invest (ROI)

Gonnado is the online marketing partner with whom we achieve the most sales. In addition, we were able to measure the ROPO effect for the first time with Gonnado. Since this is higher than expected, we were able to optimize our omnichannel strategy accordingly. What we particularly appreciate about Gonnado is the pleasant collaboration and the fact that we were able to achieve results quickly.

JAN BRÖNNIMANN, MARKETING MANAGER AT MAGIC X

About Magic X

Magic X is the market leader in Swiss adult retail. The erotic lifestyle provider offers a comprehensive range and personal advice in 27 branches and the online shop magic-x.ch. The company was founded in 1991 and today employs over 100 people. Magic X has also been offering a line of in-house products since 2006.

Screenshots der Promotion

Magicx-popup-1

Google Ads and Onsite layer to generate leads.

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Sending of the omnichannel coupons via email or text message.

Magicx-coupon-1

Omnichannel coupon as an incentive to purchase in the next 30 days.

Magicx-coupon-2

Measurement of the achieved sales in the store branches and in the online shop.

Challenge

Magic X has tasked Gonnado with increasing sales in the branches and in the online shop. To this end, coupons are to be used to promote sales and to measure sales in the branches. Couponing should also measure the ROPO effect in order to find out how much revenue a visitor to the online shop additionally generates in the branches.

Solutions

Gonnado advertised the Magic X branches and the online shop with Google Ads and Facebook Ads. Traffic to the online shop was increased by means of search and display campaigns. Online shop visitors who did not buy immediately were offered various discount coupons through on-site layers and retargeting ads. In addition, the coupons were distributed through direct messages, POS flyers and print mailings. By tracking the redeemed mobile coupons in the branches, offline sales could be measured in addition to online sales. Thanks to the lead and sale conversion data obtained, the return on ad spend of the online marketing measures could be optimized.

Results

With the solutions from Gonnado, the measurable number of sales through online marketing could be increased by 40%. In addition, the average basket value of the sales achieved was increased by 75%. At the same time as this increase in volume and value, the promotion achieved an overall return on ad spend of 5x. In addition, the ROPO effect was measured as the basis for optimizing the omnichannel marketing mix.

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