
Magic X: Onsite, In-store and Ads promotion for newsletter signups and additional sales.
58%
Online Sales
42%
Offline Sales
15x
Return on Invest (ROI)
About Magic X
Magic X is the market leader in Swiss adult retail. The erotic lifestyle provider offers a comprehensive range and personal advice in 27 branches and the online shop magic-x.ch. The company was founded in 1991 and today employs over 100 people. Magic X has also been offering a line of in-house products since 2006.
Screenshots der Promotion

Google Ads and Onsite layer to generate leads.

Sending of the omnichannel coupons via email or text message.

Omnichannel coupon as an incentive to purchase in the next 30 days.

Measurement of the achieved sales in the store branches and in the online shop.
Challenge
Solutions
Results
With the solutions from Gonnado, the measurable number of sales through online marketing could be increased by 40%. In addition, the average basket value of the sales achieved was increased by 75%. At the same time as this increase in volume and value, the promotion achieved an overall return on ad spend of 5x. In addition, the ROPO effect was measured as the basis for optimizing the omnichannel marketing mix.
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With personalized offers, you increase your conversion rates and measure the sales achieved – even offline.