
Hyundai: Onsite and Ads promotion for test drives at the Hyundai dealerships.
0%
Online Sales
100%
Offline Sales
12 €
Cost per Lead (CPL)
With the solutions from Gonnado we have increased the transparency and effectiveness of our campaign. We really liked the ease of handling the sweepstake and the comprehensive tracking of test drives and purchases.
RETO STEMMLER, MARKETING DIRECTOR AT HYUNDAI SCHWEIZ
Screenshots of the Promotion

Facebook Ads and Google Ads to generate leads.

Lead ads and website layers to capture leads.

Mobile coupon to be redeemed after the test drive at the Hyundai dealership.

Measurement of the test drives through entry of the dealership PIN.
About Hyundai
As the world’s fourth largest car manufacturer, Hyundai offers a wide, cutting-edge range of models combined with sensational guarantees and an unbeatable price / performance ratio. BERSAN Automotive Switzerland AG is the official importer for Hyundai in Switzerland – where over 8,000 new Hyundai vehicles are registered every year.
Challenge
A good 70% of all car buyers use the internet to research the vehicle they want. However, around three quarters require a test drive before buying. And practically all car purchases are ultimately not made online, but in the local car dealership. Hyundai Switzerland used Gonnado’s solutions to measure and optimize the test drives and car purchases generated by marketing measures.
Solutions
Results
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