Performance Marketing Manager DACH in Berlin
Berlin | Campaign Management
|3 years of profound hands-on experience with Google Ads|
|3 years of profound hands-on experience with Facebook Ads|
|Experience in customer service|
|Very good knowledge of German orally and in writing (mother tongue / level C2) and good knowledge of English|
|Bachelor’s degree or equivalent practical experience|
|Certification in Google Ads and Facebook Ads|
|Experience in the analysis and optimization of advertising key figures|
|Experience in writing and optimizing advertising copy|
|Work experience in an online marketing agency|
About the job
As Performance Marketing Manager at Gonnado you are responsible for a portfolio of 10 to 20 well-known partners. Partners of Gonnado are national and international retail companies such as Deichmann, Tchibo or Conrad. With your sound online marketing know-how and your ability to build customer relationships, you will offer Gonnado’s partners a first-class service. You recognise the needs of the partners and use Gonnado’s products to promote the business growth of our partners and increase their turnover. In working with our partners, you will define the strategy for joint campaigns that reach millions of people.
Gonnado is not an agency that charges for working hours, but an ad tech company that is paid on a commission basis according to the turnover achieved. The performance and quality of your campaigns is therefore always at the forefront of your work. You analyze the key figures of your campaigns and optimize them continuously to achieve your performance goals and maximize the return on ad spend of your partners.
You work with the performance marketing platform Gonnado as well as with the platforms of Google Ads and Facebook Ads. The Gonnado platform offers you a cockpit to control the omnichannel campaigns, which are controlled via Google, Facebook, partner website and partner branches. To fine-tune the campaigns you use the tools of the Google and Facebook Ads platforms.
You report to the Head of Operations and exchange information with the Campaign Management Team. You will also coordinate with the design, business development and marketing communication teams. Gonnado is a young company that is rapidly growing internationally and offers you attractive promotion and career opportunities. Gonnado is a Swiss company that pays above-average salaries and rewards a good performance of your campaigns with attractive bonuses – and Gonnado supports you in having fun at work.
|Strategy Definition: Together with the partners, develop strategies on how you can use Gonnado solutions to increase partner revenue|
|Campaign setup: Start new partnerships and create new campaigns|
|Campaign Optimization: Analyze and optimize your partners’ campaigns and exchange information with them on an ongoing basis|
|Performance targets: Achieve the sales targets for your partners and increase the volume of your campaigns|
|Reporting: Create reports for running or completed campaigns|